Why marketing giclees
Aside from the obvious, which is increasing revenue from the sale of fine art reproductions, making high quality giclee prints has an invaluable effect: increased exposure. When attending artists' meeting and shows, we every once in a while come upon someone who does not want to make reproductions of their art. The reasoning is that it would "cheapen" the value of the originals. This could not be further from the truth. Limited edition giclee printing not only is a valuable tool to increase exposure, but it creates more of a "want" for the original and at the same time attracts buyers who don't have deep pockets or simply don't want to spend thousands to decor their homes.
Don't forget to read the archives of the last months for more technical and marketing info.
Happy reading!