Giclee: Allpconline Company Blog
Saturday, February 26, 2005
Integrity of your giclee printer
We have lately received inquiries from callers who ask for assurances that we will not print their artwork and sell it on the side without their knowledge; this is simply ludricous and business suicide. We would NEVER print art or photography without client approval. I am not sure if there have been cases of other companies doing this..but I doubt it. The risks are tremendous and it is a sure way to be sued and lose! Not to mention it is unethical.
Please don't ask for assurances. We are a business, not scam artists. As a matter of fact we have rejected work when we were not sure about copyright ownership, such as owners of paintings who claim they own the art and want it reproduced. Owning a painting does not mean you own the copyright to the art. The artist owns it (and always will) unless he/she explicitly sells the copyright!
Please don't ask for assurances. We are a business, not scam artists. As a matter of fact we have rejected work when we were not sure about copyright ownership, such as owners of paintings who claim they own the art and want it reproduced. Owning a painting does not mean you own the copyright to the art. The artist owns it (and always will) unless he/she explicitly sells the copyright!
Friday, February 25, 2005
Why marketing giclees
Aside from the obvious, which is increasing revenue from the sale of fine art reproductions, making high quality giclee prints has an invaluable effect: increased exposure. When attending artists' meeting and shows, we every once in a while come upon someone who does not want to make reproductions of their art. The reasoning is that it would "cheapen" the value of the originals. This could not be further from the truth. Limited edition giclee printing not only is a valuable tool to increase exposure, but it creates more of a "want" for the original and at the same time attracts buyers who don't have deep pockets or simply don't want to spend thousands to decor their homes.
Don't forget to read the archives of the last months for more technical and marketing info.
Happy reading!
Don't forget to read the archives of the last months for more technical and marketing info.
Happy reading!
Tuesday, February 08, 2005
Giclee for photography
First let me say sorry for the slow down in posting. We have received a huge surge in orders in the last couple of months. To make things more interesting, we have achieved top 10 positions in Google for giclee, giclee printing, giclee print. As a consequence our phones have been ringing constantly!
I wanted to discuss the issue of giclee for photography under an archival standpoint. I may have talked about this previously but there is a need to reiterate: If you are looking for extremely long lasting, beautiful prints, you need to go with our Hahnemule paper line. We carry the photo rag, which is a smooth cotton paper and is ideal for this type of use. If having your giclee prints last well into the 22nd century is not an issue, the Ilford paper is a great substrate with a wide gamut and high resolution. We have Ilford giclees we have exposed to direct sunlight and that are 3 years old; they still look as good as they were the first day. One note about the Ilford or the Epson papers: there is a "bronzing effect". When these prints are viewed at an extreme angle, under intense light conditions, it is possible to see a bronze reflection. It has to do with the different layers at which the pigments sit. The bronzing effect completely disappears when the prints are framed under glass. There is absolutely no bronzing effect with the Hanehmule or canvas products.
I wanted to discuss the issue of giclee for photography under an archival standpoint. I may have talked about this previously but there is a need to reiterate: If you are looking for extremely long lasting, beautiful prints, you need to go with our Hahnemule paper line. We carry the photo rag, which is a smooth cotton paper and is ideal for this type of use. If having your giclee prints last well into the 22nd century is not an issue, the Ilford paper is a great substrate with a wide gamut and high resolution. We have Ilford giclees we have exposed to direct sunlight and that are 3 years old; they still look as good as they were the first day. One note about the Ilford or the Epson papers: there is a "bronzing effect". When these prints are viewed at an extreme angle, under intense light conditions, it is possible to see a bronze reflection. It has to do with the different layers at which the pigments sit. The bronzing effect completely disappears when the prints are framed under glass. There is absolutely no bronzing effect with the Hanehmule or canvas products.
