Giclee: Allpconline Company Blog
Sunday, May 20, 2007
Giclee papers: Do you know what you are buying?
I will repeat this ad nauseam until everybody in this business conforms to one rule: the papers and canvas used to print on should be described not just as "matte canvas" or "watercolor paper". There is canvas and there is premium canvas. We could buy inkjet canvas from China for $100 a roll instead of more than double for i.e. PremierArt. We do not! We only use the best giclee printing materials and always will. We owe it to our customers to accurately describe what we use and deliver the best possible product.
Our products are described on the website. There is no bait and switch, no product substitution. What you see is what you get. Maybe that's why our order volume has risen 120% compared to the same period last year.
On another note, we keep getting new customers who left their current printers because just one little droplet of water on the canvas ruined the canvas giclee. This is unacceptable: our canvas is water resistant. Just ask our customers, many of whom do open air art shows. Please do not misunderstand: there are some extremely experienced, honest and capable giclee printing companies out there. There are also very inexperienced ones who either do not have the knowledge, will or skills to do what it takes.
Giclee printing is not just a matter of buying the machinery. We constantly sample new materials; we have worked in Photoshop since version 2.0' we hold college degrees in photography and digital imaging....and we are artists ourselves.
Our products are described on the website. There is no bait and switch, no product substitution. What you see is what you get. Maybe that's why our order volume has risen 120% compared to the same period last year.
On another note, we keep getting new customers who left their current printers because just one little droplet of water on the canvas ruined the canvas giclee. This is unacceptable: our canvas is water resistant. Just ask our customers, many of whom do open air art shows. Please do not misunderstand: there are some extremely experienced, honest and capable giclee printing companies out there. There are also very inexperienced ones who either do not have the knowledge, will or skills to do what it takes.
Giclee printing is not just a matter of buying the machinery. We constantly sample new materials; we have worked in Photoshop since version 2.0' we hold college degrees in photography and digital imaging....and we are artists ourselves.
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