Friday, December 24, 2004
The importance of giclee
You can call it giclee, jet print, digiprint or any other terms coined by experts and curators; what can't be denied however is that the process has found its way in museums, galleries and auctions. To mention a few, the Tate Gallery, Victoria and Albert Museum, the Museum Of Modern Art (MOMA) as of summer of 2002 carried giclee produced artwork. The number of artists using or having used the process is growing wider: David Hockney, Annie Lebowitz, Roni Horn, Vinca Petersen, Stephen Shore, James Faure-Walker, Catherine Yass, Jim Dine, Sarah Lucas, Uta Barth, John Hilliard, Richard Hamilton, Matt Collishaw, Julian Opie, Catherine Opie, Robert Rauschenberg...the list goes on..
There always will be skeptics and naysayers. Pick up a book of art history and see how photography was received by art critics in the beginning: not well would be an understatement. Critics said it was instant imagery with no effort. Also, the photos could be reproduced in numbers and the medium did not use any paint, pencil or etching...Sounds familiar? Even when black and white became accepted and started to be traded in auctions for high prices, color was lagging behind and not considered serious art. This was until some ground breaking artists defied this belief.
Giclee printing is not for everyone. It takes selleable original art to make selleable giclee art. Fine art photography is bound to become a huge part of the giclee printing market. Film is going away fast (ask Kodak!) and there will not even be much of a choice for photographers in the near future. Giclee printing for photography now accounts for almost half of our output. Once the photographers see the quality, brilliance, resolution of a giclee on canvas or fine art watercolor, the decision is an easy one!
One final thought: pricing. Please check our competitors' pricing and compare. We offer very low cost printing without compromising quality. The company is owner operated and building and equipment are paid for. In other words, our operating costs are very low. We invite you to try us at no risk and see for yourself.
Merry Christmas!
There always will be skeptics and naysayers. Pick up a book of art history and see how photography was received by art critics in the beginning: not well would be an understatement. Critics said it was instant imagery with no effort. Also, the photos could be reproduced in numbers and the medium did not use any paint, pencil or etching...Sounds familiar? Even when black and white became accepted and started to be traded in auctions for high prices, color was lagging behind and not considered serious art. This was until some ground breaking artists defied this belief.
Giclee printing is not for everyone. It takes selleable original art to make selleable giclee art. Fine art photography is bound to become a huge part of the giclee printing market. Film is going away fast (ask Kodak!) and there will not even be much of a choice for photographers in the near future. Giclee printing for photography now accounts for almost half of our output. Once the photographers see the quality, brilliance, resolution of a giclee on canvas or fine art watercolor, the decision is an easy one!
One final thought: pricing. Please check our competitors' pricing and compare. We offer very low cost printing without compromising quality. The company is owner operated and building and equipment are paid for. In other words, our operating costs are very low. We invite you to try us at no risk and see for yourself.
Merry Christmas!
